B2B Video Marketing Drives Business Forward

Video isn't just a trend anymore. It's the standard.

Consumers are all in. The average U.S. viewer is putting in 4 hours per day watching video content. That's a significant chunk of their time.

Digital video content is estimated to make up 82% of all internet traffic this year alone. That number's only going to keep climbing.

It's also incredibly effective. Viewers retain 95% of a message when it's conveyed through video. You don't get that sort of message impact with any other method.

The bottom line. If your brand isn't consistently putting out impactful video content, you're out of the conversation.

B2B Video Marketing Statistics

In 2025, video marketing is everywhere, and it's delivering undeniable ROI. 89% of businesses are using video as a marketing tool this year, with 95% of video marketers calling it a crucial part of their strategy.

The reason is simple.  Video gets results. A staggering 93% of marketers report a positive return on their video efforts. That success shows up everywhere:

• 96% say video boosts brand awareness.

• 82% report increased web traffic.

• 88% credit video with generating leads.

• 84% attribute direct sales increases to video marketing.

The New B2B Connection Points

Business communication operates differently these days. It's moved way beyond just email. The fact is, text, isn't cutting it. The irony of you reading this on a blog right now is realized, but the data confirms that 78% of online users prefer learning through video over a written message.

A big part of that is the change in leadership. Millennials and Gen Z are stepping into key decision-making positions. They consume content much differently than previous generations, tuning to social media for nearly everything. They're not just there to kill time. They're scrolling to find solutions. And they're actively using that information to make serious business decisions.

LinkedIn is the current leader for business communications, no doubt. But these young professionals are active across as many as 11 different platforms. Your message needs to meet them where they're at.

A Shift in Messaging & Style

At VKNG, we've seen it firsthand. The days of cliché corporate jargon are quickly fading. Genuine, clear, direct communication is taking over. Companies that adopt this strategy aren't just communicating; they're building real connections with their audience.

This is where we excel. We’re your thought partners that help devise a strategy and craft messaging that resonates.

Our approach:

• Connection: We tailor video styles to match your audience.  Whether that’s through tone, pacing, visuals, or format.  By meeting viewers where they are, your message feels approachable and engaging, not forced.

• Solutions: We spotlight the real challenges your audience faces and connect them directly to the solutions you provide.

• Proof: We help you share real data, metrics, and genuine customer satisfaction, backing your claims and boosting credibility.

This entire approach is meant to ignite real conversations, and it’s working. We're also bringing something different to the table, experimenting with new formats and unconventional forms of storytelling. We're talking about B2B branded series, distinct sales presentations, and novel internal communications.

We're gladly adapting to the new way of doing things. That's the advice we stand by for you. Don't play it safe. Your authenticity is your greatest strength. We've got a plan to deliver focused content that amplifies your message across your entire operation. Internal training, recruitment, sales collateral, investor relations, and thought leadership. Really, whatever your business needs to connect better.

Stay tuned for the next blog, where we lay out several types of unique B2B videos.