Video Ideas for Any B2B Business

In the B2B world, a compelling message is your most valuable asset. But how do you convey that message in a way that truly connects? For us, it's about crafting authentic video content that works hard for your business.

At VKNG, we create a range of B2B videos, from broad branded content to specific sales collateral. Below are some of the video types we produce and why they're so effective.

Company Overviews

A company overview video is your all-in-one introduction to the world. It quickly answers the most important questions for potential customers: what you sell, who you sell to, where you sell it, and what makes you different. It's a versatile tool that can be used everywhere from your cold outreach to website to social media.

Client Testimonials

Client testimonial videos are gold. They're credible and authentic because they come directly from real customers. Nothing builds trust and drives sales like hearing someone speak candidly about their positive experience with your brand. They are a powerful way to turn prospects into loyal customers.

Product Videos

When you have a tangible product, a video is the best way to show it in action. These videos are essentially a digital demo, highlighting a product's key features and benefits, showing how it works in the real world to solve a business challenge.

Brand Anthems

A brand anthem is a video that showcases your company's why. Unlike a commercial that focuses on what you sell, an anthem video gets to the heart of your passion and purpose. It's a powerful way to build an emotional connection with your audience and inspire loyalty.

Brand Series

A brand series is a collection of videos created to promote your company’s identity and value to other businesses. Unlike one-off videos, a series builds credibility and keeps your brand top of mind by consistently delivering valuable information over time. It's a strategic way to build trust and a strong reputation within your industry.

Brand Documentaries

If you want to create a deeper connection, a brand documentary is the answer. These are story-driven films that go beyond selling a product. By focusing on real stories and human experiences that align with your brand's values, a documentary can entertain, educate, and inspire viewers, fostering loyalty in a powerful way.

Internal Resource Rollouts

These videos showcase specific, intangible offerings like new technologies or specialized services. They're designed to clearly demonstrate the value of the resources you are providing to your team members and how it solves a specific problem.

Shareholder Updates

These videos are a crucial communication tool for keeping your shareholders informed. Created by your leadership team, they provide transparent updates on performance, recent achievements, and future plans. It's a great way to foster trust and keep investors up to date on their investment.

Sales Presentations

These are short, personalized videos that salespeople create for specific prospects. They're an asynchronous (not live) way to deliver a tailored pitch, aligning with how busy executives and decision-makers prefer to buy. These types of videos are also helpful for internal meetings.

Recruitment Videos

Recruitment videos are powerful tools for attracting top talent. They show prospective employees what it's really like to work at your company by featuring candid interviews, glimpses of your culture, and a behind-the-scenes look at the workplace. These videos go beyond a job description to give candidates a feel for your company’s values and personality, helping you find the right fit.

Training Videos

Training videos are an efficient way to onboard new employees, teach new skills, or share best practices across a team. They provide clear, consistent instructions that can be watched and rewatched at a person's own pace. This ensures everyone gets the same high-quality information, saving time and making the learning process simple and consistent.

End-User Educational Content

This video explains how to use a product or service to the final customer. For companies that sell their offerings to another business, which then sells it to their own clients, we create clear and simple videos to help their customers get the most out of the product.

Website Banners

Website banners are short, eye-catching videos designed to grab a visitor’s attention right away. They sit at the top of your homepage and are often used to showcase your brand's style or highlight key products or services in a quick, engaging loop. These videos serve as a modern and dynamic welcome mat, instantly communicating your brand’s energy and purpose.

Social Media Content

B2B social media content is all about engaging with potential business customers on professional platforms. This content is different from consumer-focused videos; it's designed to share thought leadership, industry insights, and case studies to establish your authority and foster professional relationships.

Beyond the Examples

We've covered a wide range of content here, but this is only a glimpse into what we do at VKNG. Beyond these examples, we also produce vlogs, executive interviews, safety videos, brand narratives, and much more.

No matter the message you need to convey, our team specializes in creating authentic and direct video content that connects with your audience and works for your business.

If you have a project in mind, let's talk.